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Values
We believe:
That national product can compete with international one and meet customer confidence and expectations.
That making a profit is not our top priority rather we preserve social values among our team, share with our customers, suppliers and even competitors together for upgrading national products.
That we offer to our customers through the great diversity of our products practical environmentally-friend “Green” solutions.
That individual comes first; he makes nation. Improving him is an added value in general and to company in particular.
That social responsibility, which is our utmost priority, is not only an optional initiative decision rather it is a national social commitment.
Objectives
Carrying on together with the leader national companies for paint industry and its supplements.
Developing products by keeping up-to-date to latest researches and technologies in the field.
Meeting customers’ requirements, getting solutions to their problems, considering all their remarks and improving their satisfaction in terms of quality, pricing, delivery, and other services.
Building professional team by improving the experiences and knowledge they acquired, and by means of advanced training so that they could work in harmony completing each other.
The efficiency and effectiveness of the quality management system to meet customers’, management’s, and employees’ requirements.
Developing work mechanism in group, improving operations and general performance.
Improving work environment as vocational safety and health requirements intended for secure work.